Campaign 2.0: Turtle vs. Tata, the Game - India Real Time - WSJ

Source: http://blogs.wsj.com/indiarealtime/2010/06/29/campaign-20-turtle-vs-tata-the-game/

The Pac-Man-style video game is based on a real-life tussle involving endangered Olive Ridley Sea Turtles. India’s Tata Steel has been building a deep-water port along the coast of Orissa, in eastern India, less than 15 kilometers from one of the biggest nesting sites of the endangered turtle. The environmental organization Greenpeace launched the game last month on Pac-Man’s 30th anniversary to protest the project.

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Message Hello, <<Your name>> spotted this on ProtectTheHuman.com and thought you'd be interested: http://www.protectthehuman.com/bookmarks/campaign-2-0-turtle-vs-tata-the-game-india-real-time-wsj

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Created by vero on 31 August 2010

vero's thoughts:

Participative campaigning from Greenpeace India.

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